the profession of Creativity

"What I do as a director is really create a safe environment that everyone can feel very comfortable in and experiment within so that they don’t hold back anything. You never ever want someone to go, “Oh, I shouldn’t have done that.” There isn’t anything you shouldn’t try. If it’s terrible, who cares? I would never say something was terrible, because, first of all, it wasn’t. But even if sometimes you get off on a tangent you know you can’t use, you just steer it gently back and go, “Okay that’s cool, let’s try this now.” It allows everyone to be at their best."